Digital Marketing Executive

Location: Thane

Shift Hours: Full-Time

Salary: Competitive, based on experience and capabilities 35,000

2 years of hands-on experience managing Social Media and SEM accounts.
Expert knowledge of major social media platforms and their algorithms.
Proficiency in Google Analytics, including account configuration, tracking parameters, and
reporting.
Strong skills in keyword bidding, ad copywriting, remarketing, match type strategies, and
landing page testing.
Excellent analytical and problem-solving abilities.
Outstanding verbal and written communication skills.
Ability to manage and prioritize multiple projects and tasks simultaneously.
Effective time-management skills.

Develop, implement, and manage digital marketing strategies, including competitive
research, platform analysis, benchmarking, and audience identification.
Understand client goals and digital marketing needs, covering Search Engine Marketing (SEM),
Display Advertising, and Social Media Marketing.
Build and update content calendars for social media to engage and enhance the client
brand’s reputation.
Plan and manage digital marketing projects and campaigns, including Social Media Marketing
(SMM) and SEM, guiding and administering these campaigns effectively.
Manage SEM & SMM campaign expenses, ensuring adherence to budget and accurate
monthly cost estimations.
Create and optimize copy for social media posts and paid SEM campaigns.
Coordinate with internal teams on various initiatives and projects in a deadline-driven
environment.
Track campaign performance regularly, derive insights, and propose future strategies,
presenting these to clients.
Ensure smooth internal coordination with managers, design teams, and copy teams.
Perform ongoing keyword discovery, expansion, and optimization for campaigns.
Undertake other duties related to the role as assigned.

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