SEO & PPC Executive - Shinora Corp

Location: Thane

Experience: 1 to 2 Years

Shift Hours: Full-time

Salary: Competitive, based on capabilities 35,000

Strategy Development: Develop, manage, and implement SEO strategies across multiple projects.
Site Analysis: Perform technical site analysis, competitive/keyword research, and link analysis to improve rankings.
Optimization: Execute hands-on optimization to enhance site structure and content relevance.
Site Audits: Conduct comprehensive site audits and implement necessary changes for SEO improvement.
Reporting: Generate and deliver online performance reports, analysing key metrics and trends.
Client Interaction: Address and resolve client concerns related to SEO performance and strategies.

Campaign Management: Manage PPC campaigns across various platforms, ensuring alignment with client goals.
Keyword Research: Build and refine keyword lists to maximize the effectiveness of campaigns.
Testing & Analysis: Actively test and analyse keywords, ad copy, and bidding strategies to optimize ROI.
Ad Copy Creation: Create, test, and continuously optimize ad copy for better performance.
Reporting: Own and implement the reporting of key ROI and KPI metrics, providing insights and recommendations.
Budget Optimization: Optimize spending within approved budgets to achieve the best possible results.
Campaign Tracking: Track and analyse marketing campaign performance, providing ad-hoc reports as necessary.
Stakeholder Management: Continually monitor and report project progress to stakeholders, managing changes and updates efficiently.
Workflow Coordination: Manage relationships and workflows with internal stakeholders, including Sales and Operations teams, to ensure smooth project execution.

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